Our brands

Serving customers however they want to buy

Our ‘hybrid’ distribution approach marries direct brands and a direct-to-consumer comparison and purchase service with both guided and full advice where required, recognising that people don’t want to be shoe-horned into a one-size-fits-all sales process.

If they start the purchase journey online but need help, they can request human guidance and either return to the online journey or be helped to purchase manually. We incorporate signposting to our specialist, whole of market protection advisers where customers have complex underwriting or product requirements to ensure as many people as possible get the protection they need.

At British Seniors we help people all over the UK feel proud that they’re able to look after for their loved ones even after they’ve gone, by providing guaranteed over 50s life insurance that helps protect families from funeral costs and final expenses.

We understand that family is everything. At Cover Direct, our life insurance specialists can help you find financial protection quickly and easily. We know that managing a family is a full-time job, so we want to make it easy to tick life insurance off your to-do list.

Choozi are the specialists in life insurance comparison, helping people quickly and easily compare, choose and buy underwritten Life Insurance and guaranteed over 50s life insurance from leading UK insurers all in one place. With all the information plus expert help and guidance to help them get life insurance right.

When it comes to your family, you need cover that’s straight to the point and offers real protection so that whatever happens, they can carry on with life as you would want it. That’s where FRANKLi comes in – they offer simple, honest life insurance. Their cover kicks in from day one (except if death is the result of self-inflicted injury in the first 12 months) because when it comes to your family’s security, you shouldn’t have to wait. 

Neilson Place is our mortgage and protection intermediary, offering whole of market advice to people with both simple and complex product and underwriting needs. They also service customers declined via Neilson’s direct, simplified underwritten brands, enabling as many people as possible to get protected.

Smart provide underwritten life insurance so people can feel confident and enjoy life, knowing that if they were no longer around, there’s something in place to help their loved ones pay the mortgage and other bills.

We know you have better things to do than to get protection. That’s why we do things differently at Zesty Insurance Agency. You can skip the hurdles, and get coverage in place in a matter of minutes. Our friendly team of Canadian experts are on hand to give you a free quote, with zero stress.

ZestyLife is the only UK life insurance provider for the over 50’s with no waiting period**. With a short underwriting questionnaire, ZestyLife helps 50 – 80 year olds get protection up and running quickly for their families.

** Full pay out from day one for death by any cause on policies with cover up to £5,000. Payout limited to £5,000 in the first 12 months for policies with cover over £5,000

What our customers say

  • Excellent service from Neilson Place sorting out Life Insurance policies. Would highly recommend them.

    Neilson Place customer March 2022
  • I've had an excellent customer experience with this firm, thanks. My advisor was very knowledgeable, sociable and professional, and it took less time than expected for him to identify the product that was most suitable for my circumstances over the phone. I also received hard copies of relevant documents a few days later, as promised. If only all financial companies were as good as this one has been!

    Neilson Place customer March 2022
  • Excellent experience took us through step by step there was no pressure as to how much we chose for our plan. Simple easy to set up and affordable.

    British Seniors customer, April 2022
  • Couldn't fault the service provided by the lady who called me to get my policy set up. Extremely friendly and explained all the ins and outs and benefits of the policy.

    Smart Insurance customer, April 2022
  • I chose Zestylife because the person I spoke to on the phone was really helpful, polite and very caring he assured me about my 5 older children and the loss of my partner who sadly passed away 6 and a half months ago. I couldn't of done it without his help

    Zestylife customer, April 2022
  • I was thoroughly impressed by the time and care the agent help me with. I'm so relieved now that my family will have some security after I’m gone.

    Cover Direct customer, April 2022
  • It was very easy to acquire a life insurance policy as a senior. There were not a million questions or medical. It was quick and easy with reasonable prices.

    Zesty Insurance customer, March 2022

If you have a complaint about a product we offer from one of our trading names, please get in touch with us.

Complaints