Our Brands

At British Seniors we help people all over the UK feel proud that they’re able to look after for their loved ones even after they’ve gone, by providing Guaranteed Over 50s Life Insurance that helps protect families from funeral costs and final expenses.
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Smart provide underwritten life insurance so people can feel confident and enjoy life, knowing that if they were no longer around, there’s something in place to help their loved ones pay the mortgage and other bills.
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Choozi are the specialists in life insurance comparison, helping people quickly and easily compare, choose and buy underwritten Life Insurance and Guaranteed Over 50s Life Insurance from leading UK insurers all in one place. With all the information plus expert help and guidance to help them get life insurance right.
Launching in June 2020