About us

What we do

We blend product manufacture with end-to-end control of customer facing processes to maximise engagement, conversion, and persistency, delivering strong customer and commercial outcomes.

We manage proposition and product development, underwriting, call centre management, marketing, and distribution. To support this we’ve built a full range of in-house functions situated across multiple time zones, giving us 24/7 responsiveness, access to global talent pools and an ability to develop, deliver and optimise products and propositions very quickly.

We're a life insurance provider, offering customers a wide range of life insurance products through multiple routes to market including direct brands, aggregators, our specialist protection whole of market advice firm and corporate partnerships.

Our milestones

How we do it

At the heart of our business are our people and our customers.
Together we build towards a simple but ambitious vision:

‘To be a leading global provider of life insurance.’

Our values form the basis of how we relate to one another and interact with our customers and partners – they are our way of life:


We’ve a proven track record and a deep understanding of the market. Our vast experience and knowledge ensure our customers and partners are in good hands.


We take the initiative and move quickly when opportunities and challenges arise. We’re driven, ambitious and innovative in our approach.


Great service and the needs of our customers and partners are at the heart of everything we do. We’re dedicated to working together to deliver shared goals.

To keep our customer data secure we hold ISO27001, the internationally recognised best practice framework for data security.